I was wondering on what to blog for this last post and at the same time saw a post on Mashable, saying that ‘Twitter Users Are Way Bolder Than Facebook Users’. According to Mashable, the phrase “Follow me on Twitter” seems a lot more common than “Friend me on Facebook“. This made me wonder; which one is more popular to users: Facebook or Twitter?
One more interesting question came up and it is; marketing wise, which one is better?
Based on a study by Chadwick Martin Bailey and iModerate Research Technologies, provided by Mashable, 60% of Facebook fans and 79% of Twitter followers are likely to recommend brands they follow and concerning purchasing persuasiveness, consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.
Based on this study, it could be asserted that Twitter is a better marketing tool. However, statistics may differ from product to product or service to service. Moreover, according to Mashable, the study also found that “many consumers across a wide variety of demographics have negative perceptions of brands that aren’t even using social media”.
Both Facebook and Twitter, has become a very powerful marketing tool not only in favour of businesses but is actually a great demand from customers. More and more customers are using these social websites and they are expecting businesses to be on these social platforms.
As to the question of which one is more powerful than the other, on a fair note, I would not say than one is better than the other, but, it could be claimed that both websites despite having many similarities are still very different from each other. When assessing which social media marketing methods and platforms are the most useful for one’s business will highly depend on how businesses use them to create value and commitment.
Below is an example of how IKEA’s Facebook campaign; a successful and clever strategy which has been able to grab attention, demand response and be memorable: