Facebook vs Twitter as a marketing tool

Posted: May 13, 2011 in Campaign, Marketing, Marketing Tools, Social Media
Tags: ,

I was wondering on what to blog for this last post and at the same time saw a post on Mashable, saying that ‘Twitter Users Are Way Bolder Than Facebook Users’. According to Mashable, the phrase “Follow me on Twitter” seems a lot more common than “Friend me on Facebook“. This made me wonder; which one is more popular to users: Facebook or Twitter?

One more interesting question came up and it is; marketing wise, which one is better?

Based on a study by Chadwick Martin Bailey and iModerate Research Technologies, provided by Mashable, 60% of Facebook fans and 79% of Twitter followers are likely to recommend brands they follow and concerning purchasing persuasiveness, consumers  are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook.

Based on this study, it could be asserted that Twitter is a better marketing tool. However, statistics may differ from product to product or service to service. Moreover, according to Mashable, the study also found that “many consumers across a wide variety of demographics have negative perceptions of brands that aren’t even using social media”.

Both Facebook and Twitter, has become a very powerful marketing tool not only in favour of businesses but is actually a great demand from customers. More and more customers are using these social websites and they are expecting businesses to be on these social platforms.

As to the question of which one is more powerful than the other, on a fair note, I would not say than one is better than the other, but, it could be claimed that both websites despite having many similarities are still very different from each other. When assessing which social media marketing methods and platforms are the most useful for one’s business will highly depend on how businesses use them to create value and commitment.

Below is an example of how IKEA’s Facebook campaign; a successful and clever strategy which has been able to grab attention, demand response and be memorable:

  1. In my opinion, our company just started using both social media sites and I find Twitter to be easier to use, we can find and follow our own clients and potential clients and can tweet back and forth with them as opposed to our facebook page where we are limited such as not being able to like our clients pages or post something on their page. If facebook would give us access to do that, i think we would increase our page likes and popularity.

  2. yyjenny says:

    Personally, I agree ‘Retail Information Systems’ said so. I found that facebook is more useful when your already have a large social group. In this social group, people more easily to share their information and idea. And it is easier to get page likes and popularity.

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